Lesson 1 — Intake call (6 questions + auto-transcription)

If you screw up the intake, you screw up the build — here's the 10-minute call I run every time.

The walkthrough

1. Lesson 1 — The Intake Call — 6 questions. 10 minutes. One transcript.
2. What this call sells
3. $0/mo. Runs on your laptop.
4. Book a 30-minute slot. The call itself is 10.
5. The 4 things to do before they join
6. Ask permission. They always say yes.
7. Why customers say yes — It's their record · they get the link · pros do this
8. The six questions
9. Who clicks the site? · what age, what job, what's their day like? · why are they on the internet at 9pm looking for you?
10. Hometown HVAC — Q1 answer
11. When they leave the site happy, what did they do? · phone call? form? booking? purchase?
12. The goal hierarchy
13. Exact button text · where it sits · what happens when they click
14. Three CTA archetypes — Quote · Book · Call
15. Three adjectives · a competitor site they like · a competitor site they hate
16. Like / hate is faster than 50 questions
17. Logo? · photos? · written paragraphs? · reviews? · what do you NOT have?
18. The asset checklist — ✅ Logo ✅ 6 photos ❌ Written copy ❌ Reviews exported
19. Hard deadline? · soft deadline? · is there a launch event tied to it?
20. Hard vs soft deadlines
21. Recap: WHO · GOAL · CTA · VIBE · CONTENT · DEADLINE
22. That's it. Ten minutes.
23. Now the magic part — transcription
24. One line. Local. Free.
25. Runs on the LMD-installed hardware — Same machine I benchmark on. Same machine you build on.
26. The command
27. ~2 min for a 10-min call
28. What pops out the other side
29. Drop it into the customer folder
30. Highlight the six answers
31. How to capture the audio — OBS → Audio Output Capture → record desktop only
32. What I tell customers up front — It's audio only · stored on my drive · I delete it after 30 days unless you ask me to keep it
33. $0/mo vs. $20-$30/mo
34. How I end every intake
35. Two roads from here
36. Mistake #1 — letting them write the spec
37. Mistake #2 — skipping the recording
38. Mistake #3 — answering questions before they ask
39. Mistake #4 — talking price on this call
40. Try it on your next call
41. What this lesson saved you — $0/mo Whisper · $1200/yr · zero subscriptions
42. Where we go next — L02 — Obsidian folder discipline
43. workflow module — full deep-dive — localmodeldojo.com/workflow
44. Founder pricing — $24/mo for life — code LAUNCH30 · 30 days only
45. Or just email me — info@localmodeldojo.com
46. All 6 Workflow lessons — $50-100 deep dive · or free with LMD Founder
47. End card

— Jake Morris · Oklahoma veteran · localmodeldojo.com