Education series · Week

Week 12 — Selling it (marketing plan in a day)

Five conversations beats five thousand views — the LMD launch playbook applied to your product, in one day.

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What you'll walk away with

A scene-by-scene walkthrough of every beat in the video. Plain English. Real numbers. Real workflow.

The walkthrough

  1. Week 12 — Marketing in a day. Five conversations beats five thousand views.
  2. This is failure dressed as success.
  3. Real numbers from this product. 27 founders in 11 days.
  4. Four stages. Twelve days. Same pattern works for any product.
  5. Stage zero: one sentence. Who, what, why-now.
  6. Three real examples. Yours fits this template.
  7. Buzzword bingo loses. Specific names of people win.
  8. Stage 1: five real humans. Today.
  9. Five DMs. One template. Reply or no reply, you have data.
  10. Two replies out of five. That is the average. Two is enough.
  11. In the first call you hear the EXACT words you need.
  12. Stage 2: pick three groups. Lurkers go to ZERO.
  13. Three groups your customer already opens daily.
  14. Earn the right to post. Five real comments before the launch post.
  15. Launch post. Six paragraphs. Save this.
  16. This exact post. 247 reactions. 3 founder buyers in 12 hours.
  17. Three moves that murder a Facebook launch. Save this.
  18. Stage 3: Reddit. Different rules. Be ready.
  19. Two subs. Pick by activity, not size.
  20. 9 comments before 1 mention. Mods notice. Algo notices.
  21. Reddit post is a question, not an ad.
  22. This thread. 41 real comments. 12 founder buyers.
  23. Reply to every single comment. Within 4 hours.
  24. Stage 4: your own email list. The compounding asset.
  25. Four emails. Day 0, day 2, day 5, day 9.
  26. Day 0 email. 200 words. One CTA.
  27. n8n queues them. Postmark sends them. You sleep.
  28. Stage 5: Product Hunt. Two weeks AFTER your other stages.
  29. PH page draft today. Schedule for week three.
  30. You do not need a famous hunter. Hunt yourself.
  31. Launch day rules. Post at 12:01am Pacific. Reply all day.
  32. Save this checklist. Print it. Cross it off.
  33. Four launch killers. Save this clip.
  34. Founder code does two jobs. Urgency. And future-proofing the price.
  35. Eleven weeks of building. One week of launching. Twelve weeks total.
  36. What is next: monthly community calls. Office hours. Build-in-public.
  37. Founder pricing closes in TODO days. Code LAUNCH30. localmodeldojo.com.
  38. Education series. Twelve modules. The full chain.
  39. (silent)

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← Week 11 — Observability (what to monitor, what to ignore)

— Jake Morris · Oklahoma veteran · localmodeldojo.com